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FIVB Secretary General showcases volleyball journey into 21st century during presentation at SportAccord Convention 2017

FIVB Secretary General Fernando Lima spoke about how the FIVB maximised media exposure at the Rio 2016 Olympic Games to raise the public profile of volleyball (Picture credit: Getty Images @ SportAccord Convention 2017)
Aarhus, Denmark, April 6, 2017 - FIVB Secretary General Fernando Lima promoted the significant evolution of volleyball and the great success of the sport at Rio 2016 during a MediaAccord IF media presentation on Wednesday at the SportAccord Convention 2017 in Aarhus, Denmark.
Lima was invited as a special guest to make a 30-minute presentation addressing how the FIVB maximised media exposure at Rio 2016 to raise the public profile of volleyball in Brazil and around the world. The presentation took place as part of MediaAccord which is hosted by the SportAccord Convention to encourage dialogue and debate between the media, international federations and commercial delegates.

(Picture credit: Getty Images @ SportAccord Convention 2017)

Volleyball and beach volleyball were the flagship events of Rio 2016 with more viewer hours of volleyball shown than any other sport during the Games. A total of 2,634,677,000 hours of volleyball and beach volleyball were shown. Nearly 98 per cent of all tickets available for volleyball and beach volleyball were sold demonstrating the significant interest there was at the Games to watch the sport.
During his presentation, Lima provided an insight into the journey that the FIVB went on in the run up to Rio 2016 as it looks to achieve its vision of becoming the number one family sport. The FIVB introduced exciting innovations, harnessing the latest sports technology to enhance sports presentation and create a more meaningful connection with fans and viewers. This included light shows, music and specific choreographed actions for fans to act out in response to specific moments in the match like the ‘monster block’. The FIVB also introduced the challenge system to guarantee that matches were not decided by human error but gave athletes the chance to play a greater role in the matches.

(Video credit: SportAccord Convention 2017)

Lima said: "We wanted to turn fan experience into active engagement and ensure that fans were at the very heart of the match. We are fortunate in volleyball that we have a lot of breaks and a lot of opportunities for fans to make noise which we could take advantage of. From a viewer point of view we also ensured that we were properly capturing the great action and establishing a connection between the athletes and the fans so that we create and celebrate the stars of our sport. These changes resulted in fantastic results at the Olympic Games in Rio. But we know there is a lot more for us to do and we are committed to improving fan engagement even more during our upcoming FIVB events.

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Rio 2016 Olympic Games - Beach Volleyball
Rio 2016 Olympic Games - FIVB in Rio
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Lima also took part in a ‘Ask the Experts’ panel discussion following his presentation where he was joined by sports industry leaders for an interactive Q&A.

(Video credit: SportAccord Convention 2017)


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