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NORCECA Communications focus on use of social media

Members of the NORCECA Press Commission discussed developing the use of social media
Santo Domingo, Dominican Republic, February 19, 2015 - NORCECA Communications will aim to develop their use of social media platforms to popularise and expand the reach of the confederation's competitions in 2015.

The decision was taken on Wednesday on the occasion of the annual meeting of the NORCECA Press and Mass Media Commission held in Santo Domingo.

“Social media is a fluid means of communication which is very popular among young people, who are an important target as we continue our efforts to expand our sport,” NORCECA President Cristobal Marte Hoffiz said. “We need to develop our use of social media platforms during all our competitions this year.”

Local press directors, young writers, players, coaches and volunteers will be invited to join this initiative.

The members of the commission also discussed the growing importance of mixed zones to expand post-match coverage, but also agreed on maintaining the use of post-match press conferences attended by coaches and captains.

“Mixed zones are very important, but sometimes difficulties related to language make communication with athletes difficult,” NORCECA Press Officer Roosevelt Comarazamy explained. “That’s the reason the post-game press conferences are still an important source source of reliable news following the contests.”

The commission also decided to dedicate more attention to the age-group categories and to the best players from the teams involved.

“The stars of the future are vital for the sport and we need to start communicating about them,” said Commission Secretary Arturo Couoh. “That’s the way we have to build our heroes.”

The commission also discussed a two-hour match proposal and the evaluation of players for tournament awards.


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