Chinese fans reign FIVB social channels
Lausanne, Switzerland, January 17, 2014 – Chinese volleyball fans have become the dominant force on FIVB social media channels. With four beach volleyball tournaments set for China this summer, and a pool of gold-medal winning athletes, Chinese fans have rushed to connect with the FIVB on Weibo, surpassing fans world-wide on FIVB’s Facebook and Twitter accounts.
FIVB opened to Chinese fans on social media during the FIVB Beach Volleyball Xiamen Grand Slam in October 2013, with the assistance of KAWO Technologies.
Because of government regulations, Chinese fans are unable to access popular social media sites around the world, including Facebook and Twitter. China is one of only 10 countries where Facebook isn’t the most popular social network, according to Alexa traffic data.
However, almost half of the 1.3 billion residents of China are estimated to be online and on social networks, including the most popular microblogging service in the country, Beijing-based Sina Corp.
KAWO facilitates the FIVB’s connection with the closed social media network as an international organization, reaching fans who were previously unable to see important news updates, photos and more from the federation.
With a steadily growing and enthusiastic Chinese social fan base, the FIVB is well on its way to achieving its social media mission to be the official commentator on FIVB events: forming relationships with fans, influencing behavior and engaging an audience to bring the spectacular sports of beach volleyball and volleyball to the world, while preserving high standards that will maintain and grow volleyball and beach volleyball as one of the world's premier sports and entertainment properties.
The 2014 FIVB beach volleyball season is set to kick off in China on April 22 to 27 with the FIVB Beach Volleyball World Tour Fuzhou Open, followed by the FIVB Beach Volleyball World Tour Shanghai Grand Slam from April 29 to May 4. China is also scheduled to host the Xiamen Grand Slam from October 7 to 12, and the Sanya Grand Slam, November 4 to 9.
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