FIVB flourishes on Chinese social media
Lausanne, Switzerland, November 25, 2013 – In the midst of an excellent year of volleyball, Chinese fans have welcomed the opportunity to connect with the International Volleyball Federation on social media, quickly becoming one of the most prominent online fan base for the sports of volleyball and beach volleyball.
The FIVB joined China’s social media conversation in October, with accounts on Chinese microblogging websites Sina Weibo and Tencent Weibo. In one month, more than 40,000 fans have followed the FIVB, becoming the FIVB’s second most popular social media networking site, behind Facebook.
Because of government regulations, Chinese fans are unable to access popular social media sites around the world, including Facebook and Twitter. China is one of only 10 countries where Facebook isn’t the most popular social network, according to Alexa traffic data.
However, almost half of the 1.3 billion residents of China are estimated to be online and on social networks, including the most popular microblogging service in the country, Beijing-based Sina Corp.
FIVB opened to Chinese fans on social media during the FIVB Beach Volleyball Xiamen Grand Slam on Oct. 22, with the assistance of KAWO Technologies. With accounts on Sina and Tencent Weibo, the FIVB is well on its way to achieving its social media mission to be the official commentator on FIVB events: forming relationships with fans, influencing behavior and engaging an audience to bring the spectacular sports of beach volleyball and volleyball to the world, while preserving high standards that will maintain and grow volleyball and beach volleyball as one of the world's premier sports and entertainment properties.
Chinese fans are welcoming to the sports of volleyball, especially as their teams continue to succeed at FIVB events. The FIVB hosted numerous tournaments in China in 2013, including the FIVB Beach Volleyball Fuzhou Open, Shanghai Grand Slam, and Xiamen Open, as well as matches for the FIVB Volleyball World Grand Prix.
This year, China’s women’s teams won gold at the Girls’ U18 World Championship, the Women’s U20 World Championship and the U23 World Championship Open in Mexico. China’s beach volleyball pair Chen Xue and Zhang Xi also had a successful year, winning gold at the FIVB Beach Volleyball World Championships Mazury 2013.