Biel to host 2016 Beach Volleyball European Championship
A view of Biel/Bienne, the Swiss city that is due to host two Masters tournaments in 2014 and 2015 as well as the CEV Beach Volleyball European Championship Final in 2016 |
Luxembourg City, Luxembourg, August 6, 2013
– Only a couple of days after a memorable beach volleyball tournament attended
by 150,000 fans came to a close in Klagenfurt, the CEV is pleased to announce that
the 2016 CEV Beach Volleyball European Championship Final will take place in
the Swiss city of Biel.
The announcement comes after Swiss Volley, the city of Biel and
promoter 4sports & Entertainment Ltd
agreed on a three-year strategic cooperation with the focal event the 2016 CEV
Beach Volleyball European Championship Final in Biel.
The 2016 European Championship Final will be preceded by two Masters
Tournaments that are also set to take place in Biel in 2014 and 2014.
“We are evidently pleased with this partnership especially as it involves a
long-term project, which is likely to help us build on the great results of the
past seasons” said CEV President André Meyer.
“Switzerland is a country that is known for being fond of beach volleyball and
this cooperation will be instrumental to the development of beach volleyball in
this country as the young generations will be mesmerised by the unique ambiance
this sport stands out for,” he added.
“The city of Biel did submit a very ambitious and convincing project whose
long-term goals, support and complement our strategy and vision to promote and
further establish beach volleyball in our country,” said Swiss Volley President,
Biel/Bienne is Switzerland’s largest bilingual city around 30 km from Bern on
the shores of Lake Biel. The canton of Bern has a great deal of experience hosting
sports events, with the Beach Volleyball Masters and European Championship in
addition to the 2008 UEFA European Football Championship, the 2009 IIHF World
Ice Hockey Championship, the 2011 ISU European Figure Skating Championship and
the 2013 Mountain Bike European Championship.
The venue of these much anticipated events was recently inspected by EBVC
Secretary, Henrique Gomes who was impressed by the quality of the local
infrastructure and the general concept worked out by the organisers. The
idyllic, beautiful and easily accessible location on the southern side of the
Jura mountains is an exclusive and unique platform from where to host this
series of world-class events.
Promoter 4sports & Entertainment Ltd
is a leading international sports marketing company operating in the athlete
and event management business with clients that include 200 top athletes,
globally respected international companies and brands as well as national
sports federations. The company is headquartered in Baar (Switzerland) and has
offices in London (England), Ängelholm (Sweden), Edmonton (Canada), and Boca
4sports has established itself as a centre of excellence in the key sports of
golf, ice hockey and alpine skiing and under the leadership of former beach volleyball
star Sascha Heyer is building up an international marketing and event division.
Dominik Senn, CEO of 4sports & Entertainment Ltd says, “Within the last
couple of years, beach volleyball has developed into an extremely popular,
upwardly trending global professional sport that 4sports is excited to help
promote in Europe. We appreciate the confidence the CEV, Swiss Volley and the City of Biel have all placed in us”.
Sascha Heyer, who has four European medals on his resume, including gold in
2001 plus silver from the 2005 World Championships in Berlin, added, “As an
athlete, beach volleyball has been my life for more than 20 years. It’s an
exciting challenge and opportunity for me to be involved in designing and
developing this extensive three-year European Championship project. The vision
is to create a spectacular, unique yet family-friendly and sustainable sports
and entertainment event that will attract and inspire athletes and fans alike”.