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Baku 2015 European Games unveil official mascots Jeyran and Nar

 
Meet Jeyran and Nar
Baku, Azerbaijan, November 25, 2014 - The Baku 2015 European Games unveiled Jeyran and Nar as the official mascots for the inaugural sporting event. Inspired by Azerbaijani nature and heritage, Jeyran the Gazelle and Nar the Pomegranate symbolise both the country’s proud history and promising future. The pair will represent the first European Games around the world and feature on branding to promote the event.

Azad Rahimov, Azerbaijan’s Minister of Youth and Sports and Chief Executive Officer of Baku 2015, said: “We are extremely happy to introduce Jeyran and Nar to the world, and we hope that they will come to represent the excitement of the inaugural European Games. As symbols of Baku 2015, they will inspire, excite and entertain a new generation of sports fans in Azerbaijan and will be visible around the city and the country in the coming months.”

Jeyran will become the cultural ambassador of the Games, offering visitors a glimpse into Azeribaijan’s rich heritage. From high up in the Caucasus mountains to the shores of the Caspian Sea, Jeyran will guide visitors around the country and show them all that Azerbaijan has to offer. Jeyran, the Azerbaijani word for gazelle, is a symbol of natural beauty, grace and purity in a country where the gazelle is a protected species.

Nar, on the other hand, is a sun loving, playful pomegranate who grew up just outside the city of Goychay. Full of life and energy, Nar loves participating in new sports and will be getting involved with the European Games action. The pomegranate symbolises unity in Azerbaijani folklore and features heavily in the colourful Baku 2015 branding already displayed extensively around the city.

Simon Clegg, Baku 2015 Chief Operating Officer, said: “Our mascots are important symbols of the inaugural European Games and we are delighted to be welcoming them to the Baku 2015 family. Jeyran will be an elegant cultural ambassador for the Games and for the rich heritage of Azerbaijan. Nar represents the energy, enthusiasm and fun of the Games and will be seen explaining and getting involved with the sports at our venues.”

Charlie Wijeratna, Baku 2015 Commercial Director, said: “We wanted to help bring the European Games to life in a playful and colourful way, and we hope that Jeyran and Nar will become popular across all of Azerbaijan as we look forward to hosting Europe’s elite athletes here at Baku 2015. The mascots have started life as flat illustrations, but will soon be animated, and of course transformed in three dimensions to form a part of the merchandising of the European Games.”

Baku 2015 is the first ever European Games, an exciting and innovative multi-sport event for the continent, which will take place from June 12 through 28, 2015. There will be a total of 20 sports at Baku 2015, including beach volleyball and volleyball.



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