Media and Marketing, key factors in African volleyball success
Kigali, Rwanda, December 8, 2013 - The role of media and marketing was highlighted on the second day of the CAVB Congress in Kigali, Rwanda during presentations, which looked at media coverage and its role in acquiring sponsorship for the sport.
Social media activity on Facebook, Twitter and YouTube has increased considerably since the last FIVB Congress and has played a pivotal role in disseminating information to the CAVB community. Social media platforms have become important tools with which to engage the youth over the past year.
The Marketing Commission President highlighted the role of different media in helping to increase the knowledge about the sport. She also showed the role of different types of media in helping to attract sponsorship for television broadcasts.
The press report showed that volleyball competitions have received a lot of coverage through social media platforms, which includes news published through Twitter and photo galleries on Facebook. The increased number of national federation press officers helped provide more comprehensive coverage of African competitions in 2013, including the 31 tournaments of the World Championship qualifiers which were organised this year.
Lucbeau Kalala presented the Sports Organising Commission (SOC) report where he elaborated on the FIVB’s role in increasing the number of teams participating in the 2014 World Championship qualifiers from 13 teams in both genders in 2010 to 34 men’s and 33 women’s teams in 2013. He said that African competitions have shown a dramatic improvement in terms of organisation.
CAVB Development officer Enzo Tafara presented the e-learning programme that was approved by the Congress to be implemented next year. The programme will help to save money and effort in teaching coaches and referees with simple technological means.
The e-learning project will be another channel of communication that will facilitate the transfer of information and allow people to learn at their own pace. It will also help those who would normally miss conventional courses due to a hectic work schedule while decreasing the travel costs for instructors and participants.