A new logo and new brand herald the beginning of a new era for the FIVBís premier annual menís competition as it enters its 18th year. The new logo symbolizes the dynamism and explosive power of menís volleyball in a sleek and contemporary way. The logo heads an established brand with a sense of weight that appeals to all, creating a loyal fan base of all age ranges. It embodies the World League with the strength, glory and drama that it truly deserves as a global sporting event.
The brand will be used for all communications in both print and television, with all items stemming from the logo design and using the shapes, forms and energetic movement crated by the logo shape. The new brand guidelines, which were developed by the renowned London agency Liquid TV together with the logo and branding, cover a multitude of different used from TV graphics and print logos right down to stickers, ID cards and the all-important winnerís cheque.
The new logo comprises four separate elements. The ball is made from one front panel with a -40 degree angled gradient from white to blue. The remainder of the ball uses 3D panels as we look inside it. The rays push the ball towards the viewer. They use a radial gradient to give the impression the ball is glowing. The new FIVB logo in white is used, as it is placed on a colour. World League is written in a sleek, original typeface. The type also has a glow across it.