Honda partnership will promote volleyball to new markets
FIVB President Dr. Ary S. Graça F° at SportAccord in St Petersburg|
St. Petersburg, Russia, May 29, 2013 – Two days after Monday’s FIVB’s historic sponsorship deal with Japanese car manufacturer, Honda, FIVB President Dr. Ary S. Graça F° explains what it will mean for the FIVB and the volleyball community.
Speaking in St. Petersburg at SportAccord, President Graça stated that the new partnership, which sees Honda become the first ever FIVB official partner for professional and elite volleyball and beach volleyball for the next four years, will help the FIVB further develop awareness of volleyball around the world.
“The FIVB now has a close friendship with Honda Motor Europe. We hope that this partnership will extend to all over the world in the future, but the most important point for us is what they’re going to do using our name together with their cars. They’re going to promote this partnership all over Europe. As a result, volleyball will be presented in a new light to new audiences in new markets.
“Our brand has a lot of similarities with Honda. The Japanese brand is constantly looking for innovation for its vehicles like we do for our sport, to make it more spectacular, entertaining and engaging for fans.
“Our aim is to provide sports entertainment for live audiences through all forms of traditional and new media platforms. We are studying and testing a lot of new ideas. We are convinced that Honda will be a key partner is achieving our goals.”
The Honda deal is the first signed under President Graça’s era and it represents the first step in implementing the FIVB Global Partnership Strategy, which is part of a wider FIVB Partnership Programme that aims to integrate a select few brands with exclusive rights across all FIVB events.