FIVB VOLLEYBALL WORLD LEAGUE 2012
FINAL REPORT
119
TV distribution
In 2012, 106 matches were produced by host
broadcasters and all were delivered live via
satellite. TV distribution grew thanks to an increase
in the number of international broadcasters from
33 (2011)
to 35 (2012). Additionally, there was
footage from 660 matches broadcast by host and
international broadcasters in 2012.
As well as a strong core of regular broadcasters,
new broadcasters in 2012 included:
SKY MEXICO (Mexico and Central America)
The deal with Sky Mexico secured broad
coverage for its audience in Mexico and
Central America, where volleyball continues to
increase in popularity.
RDS (Canada)
The deal with RDS for the World League and
other FIVB events confirmed the increasing
appeal of volleyball in Canada. Canadian teams
are participating in international events more
and more and this deal reflects the potential of
the sport in this country.
TEN SPORT (Indian Subcontinent)
The deal with Ten Sport demonstrates how
the World League has become one of the top
international sporting events. Images of the
2012
World League could reach 80 million
people across eight countries of the Indian
Subcontinent on the most important sports
channel in the region.
SOLAR (Philippines)
Solar was able to provide coverage of the
World League to the millions of volleyball fans
that the Philippines can boast. Solar TV is part
of the Philippines’ giant Solar Entertainment
Corporation.
Outside the 16 host broadcasters, the major
broadcasters were:
ASBU (Arab States Broadcasting Union:
Al Jazeera, Kuwait TV, Egypt TV, Saudi
TV, Abu Dhabi Media and Dubai Sports
Channel)
Showing all 106 matches of the World League,
ASBU remains a broadcasting stalwart for this
competition in all the Middle Eastern territories.
NOVA (Greece and Cyprus)
As the biggest sports channel in Greece, it is
a great accomplishment that Nova repeatedly
broadcast a high number of matches.
PCCW (Hong Kong)
This deal secured an important platform for
one of the hottest volleyball markets with one
of the strongest fan bases in South-East Asia.
TV ARENA SPORT (Bosnia and Herzegovina,
Macedonia, Croatia, Montenegro and
Slovenia)
TV Arena Sport continued to guarantee the
broadcast of World League matches in the
countries that formerly made up Yugoslavia.
TV Arena Sport has ensured that the World
League increased its audience and brand
awareness in the Balkans, a strategically
important region for volleyball.