Page 5 - 2011 Year Book

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Towering, quite literally, over the year’s marketing
activities was the launch of the FIVB Heroes campaign
which saw giant statues and posters of many of the FIVB’s
best known players accompanying the branding material
for the FIVB’s major events
Stepping up in size
on the road to London
THE FIVB
Following on from a fully charged year
in 2010, 2011 was equally busy for the
FIVB both in terms of competition and
administration. The highlight of the
volleyball season was the opening Olympic
qualification event – the World Cup for
both men and women, commendably
hosted by Japan, while Rome took centre
stage for the FIVB Beach Volleyball Swatch
World Championships earlier in the year.
In addition to the annual World
League, World Grand Prix and Club
World Championships we had World
Championships at both youth and junior
level in volleyball and beach volleyball. The
continuing success of all of these events
bodes well for the future, while test
events for beach volleyball and volleyball
at London’s Horse Guards Parade and Earls
Court respectively whetted the appetite
for the 2012 Olympic Games.
Towering, quite literally, over the year’s
marketing activities was the launch of
the FIVB Heroes campaign, which saw
giant statues and posters of many of the
FIVB’s best-known players accompanying
the branding material for the FIVB’s major
events. You can read more further on in
the Year Book – suffice to say, it made a
big impression!
On the development side, the Volleyball
Cooperation Programme (VCP) celebrated
its 1,000
th
course in Ghana in February, and
in November, the FIVB and the UN signed
a two-year partnership agreement to
support the UN Millennium Development
Goals and enhance the power of volleyball
to bring about positive social change
worldwide.
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