Page 14 - YearBook_2009

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14
TV and Marketing
The FIVB is extremely proud to report that its in-
augural year in partnership with leading sports,
entertainment and media company IMG has re-
turned record-breaking television numbers for
the major 2009 FIVB Volleyball and Beach Vol-
leyball world events.
The great commercial results in Volleyball and
Beach Volleyball this year were achieved by the
FIVB, in the first year of its partnership with the
international agency IMG Media, through a new TV
distribution strategy. The FIVB in fact managed to
secure groundbreaking multiyear deals in strategic
countries and regions around the world such us Mid-
dle East, China, Sub-Saharan Africa, Eastern Europe,
USA and Latin America.
Major long term deals concluded
in 2009 will grant the FIVB prop-
erties exposure, awareness and
income in future years, notable
among them were:
ASBU –
Middle East territories
with 21countries: increase of
578% in comparison with previ-
ous years within the territories.
SUPERSPORT –
South Africa
and Sub-Saharan territories with
40 countries: increase of nearly 800% compared to
previous years within the territories.
SPORT TV –
Portugal: increase of 420% compared to
previous years
SPORT ADD –
Former Yugoslavian countries (except
Serbia for World League): increase
of 600% compared to previous
years.
TV GLOBO –
The new agreement
raised the licensee fee by more
than double in comparison with the
previous agreement.
SPORTSMAN MEDIA GROUP –
The agreement reached an increase
a global value of nearly 820% com-
pared to previous years
Record breaking
television year for FIVB
Volleyball
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